Crunch - Cereal Subscription Box
CHS ‘live’ one-week brief 2020, in collaboration with Darcy Hall, Tom Masters and Annika Kaeppele
This brief tasked my group with creating the brand identity, including name, logo, colour palette, social media and web presence for a new fun cereal subscription box. Our response was ‘Crunch.’ We used colour, pattern and a punny, light-hearted tone of voice to create a care-free brand, focussing on the exclusivity and flexibility of the subscription box.
The target audience were 18 to 35 year old city-dwellers who are used to having everything on-demand, and who could order these cereals to their homes or workplaces, to have for breakfast or as snacks. Our research led us to look at successful modern brands like Deliveroo, Airbnb and new snack brands. The pattern, as well as colour choices and the different boxes (including special editions for birthdays and holidays) are meant to create an exciting experience, and keep users subscribed. The somewhat retro colour palette also aims to play on nostalgia in the target audience, who might still know these cereals from their childhood.
