Fashioning a
Circular Future
RSA Animation Brief, 2020
An animation created to reveal and illuminate the content in the audio: ‘Fashioning a Circular Future’ by the ‘Make Fashion Circular Initiative,’ which encourages young creatives to implement circular principles in their work. The animation avoids obvious visual references, instead using line, colour and shape to inspire viewers and leave space to imagine new possibilities and ideas, which could shape a circular fashion future.
Final Animation
The bright yet soft colour palette aims to excite viewers, make the content come alive and was influenced by wanting to match the voice of the narrator Lily Cole.
